Free resources.
The same templates Koko uses to run projects for hundreds of brands. Download, adapt, apply.
Koko's Guide · Master Instagram in 2026
45 pages on how Instagram distributes content today, the role of AI in recommendation, and how to adjust your operation. The strategies agencies hide from you, so you can recover your reach under the new algorithm.
N.º 01 Reels Script
Creative process in 4 blocks + a 6-scene worksheet with description, spoken copy, and setting. The same template Koko uses with clients.
N.º 02 Koko's Briefing Meeting
Background in 5 layers (product, pain, promise, proof, purchase), challenge with formula, and measurable goals. A lean structure, no bloated briefs.
N.º 03 Brand Definition and Positioning
Framework with SWOT, positioning, audience, core message, benefits, experience, and campaigns. Set strategy before you invest in media.
N.º 04 Service Contract Template
Editable version of the contract Koko uses for recurring digital marketing. Clear scope, defined deliverables, monthly execution, optional add-ons.
N.º 05 Content Process
7-step workflow (brief to audit), reverse timeline, 11 detailed tasks, and roles per stage. How Koko runs operations across hundreds of brands.
N.º 06 Account Health
Self-assessment tool with 17 questions on a 1-7 scale. Quality, relevance, consistency, production, and positioning. Adapted from The Brand Report Card.
N.º 07 Portfolio Management
A 4-step tool to prioritize projects based on strategic value. Portfolio visualization, custom ranking, and hidden opportunity discovery.