Strategy · PDF · PDF
Brand Definition and Positioning
The core tool Koko uses to define strategy and positioning for a product or service before any content goes live.
What's inside
- SWOT matrix · Strengths, weaknesses, opportunities, and threats mapped side by side.
- Positioning + brand definition · The central blocks that tie everything together.
- Audience, product/service, and core message · Who the target is, what the brand delivers, what it says.
- Benefits, experience, and reward · How the customer perceives value before, during, and after.
- Campaigns · Where positioning turns into marketing action.
Who it's for
CMOs, heads of marketing, founders who want positioning clarity before investing in media, social media pros starting strategy with a new client.