Competing on price alone
With no clear differentiation, clients pick the cheapest option. Margins melt. Sales turns into an inbound BDR inbox.
04 / 06 · Service
Branding that
backs every decision.
A brand is more than a logo. It's the decision system that guides product, communication, sales and culture. We build brands that outlive the next CMO.
Positioning, brand architecture, visual identity and guidelines for companies that treat their brand as a business asset.
01 · What we solve
A weak brand costs more than it seems.
We've heard it for 10 years: "just a new logo." But a new logo without positioning turns into rework in 18 months. And meanwhile, the company loses price battles because nobody remembers them.
Team has no clear answer
Ask 5 people "what does the company do" and you get 5 different answers. That leaks to the client.
Inconsistent design
Sales deck different from the website, different from Instagram, different from the product. Feels like a different company.
Growth hurts more than it should
Without a brand system, every new team (sales, product, marketing) invents its own narrative. It becomes organizational entropy.
02 · Methodology
Branding as infrastructure.
We don't start with Pinterest. We start with commercial reality: what offer you deliver, to whom, with what promise. Only then comes the visual identity that supports that system.
Strategic discovery
Interviews with founders, leadership, sales and clients. Market mapping and real competitive analysis.
Positioning
Promise, differentiation, targets, archetype, values, reasons to believe. Validated with stakeholders before moving forward.
Brand architecture
When there are multiple products or sub-brands: Brand-House, House-of-Brands or Endorsed. Strategic decision before design.
Naming (if needed)
Product naming, feature naming or international ramp-up. CIPO and USPTO search, domain, social handles.
Visual identity
Logo, palette, typography, grid, graphic elements, iconography, photo treatment. Designed as a system, not a single post.
Brand guidelines
Living manual in Notion or Figma with applied do/don't. Editable templates so the internal team can use the brand without breaking it.
03 · What you get
Practical deliverables.
- Brand platform · positioning, promise, differentiation, archetype, values
- Brand architecture · when applicable, Brand-House, House-of-Brands or Endorsed
- Naming and verbal identity · tone of voice, vocabulary, copy do/don't
- Complete visual identity · logo with variants, palette, typography, grid, iconography
- Key visuals and graphic system · replicable visual reinforcement elements
- Primary applications · presentation, stationery, social, signage, vehicles (if applicable)
- Digital brand guidelines · Notion or Figma with real examples, not a static PDF
- Editable templates · so the internal team can replicate without breaking the system
04 · Stack
Tools and processes.
FigmaAdobe Creative SuiteNotionMiroCIPO SearchUSPTO SearchNamechkBrand.aiFrontify (when the client already uses it)Custom typefaces (Type Design)Type Tester
10+ years building brands
BR · CA bi-national operation
6+ verticals with case studies
360° strategy to guidelines
Who we work with
Makes sense if you…
- Treats the brand as a strategic business asset
- Is entering a new market, product or category
- Needs to align sales, product and communication in a consistent system
- Has the structure to maintain the brand after delivery
- Has a mature operation and wants to move to a higher competitive tier
Not for you if…
- Is looking for "just a new logo" without a positioning process
- Expects 3 Pinterest references instead of a deep diagnostic
- Treats the project as a commodity, charging by the hour or copying templates
- Has no budget for documentation and applications after the logo
- Needs a "logo by yesterday" without prior strategy
Case studies
Brands that trusted us.
★ Featured · Culture · Music event
Cultural Festival
Identity cultural event identity
Real Estate · Premium
Real Estate Brand
Repositioning after 20 years
Bar · Complete identity
Hospitality Brand
System brand system from scratch
Benefits · Health
Benefits Platform
Architecture systemic brand architecture
06 · Frequently asked questions
Questions that usually come up.
What kind of company is a good fit?
A company at a strategic decision moment. New vertical, new category, fundraising, merger, repositioning after 5 to 10 years, or entering a new market. For a true commodity, branding is overkill.
How long does a project take?
A complete project (strategy, identity, guidelines) takes 8 to 14 weeks. A focused identity refresh: 4 to 6 weeks. Naming: 3 to 4 weeks. Brand architecture with multiple sub-brands: 12 to 16 weeks.
Do you only do strategy or design too?
Both. We don't believe in splitting them. Strategy without design delivers a PDF. Design without strategy becomes rework. From positioning to living brand guidelines, with the same team leading.
Who leads the branding projects?
Koko's senior in-house design team, with 10+ years and 300+ brands in the portfolio. No disguised outsourcing. The team that runs the briefing is the team that delivers.
Do you continue after delivery?
Optional. Many clients hire a brand management retainer for ongoing applications (campaigns, new products, onboarding partner agencies). Others take the guidelines and operate with their internal team.
Do you work with early-stage startups?
Yes, with an adapted scope. Early-stage doesn't need 200-page brand guidelines. It needs clear positioning and an identity that scales. We calibrate the scope to the stage.
Is your brand an asset or an expense?
Worth a 30-minute chat to map the gap between where your brand is and where it needs to be.