Views go up, sales don't
Great reach in the report, but sales doesn't feel it. Top-of-funnel content that never moves down the funnel.
01 / 06 · Service
Social Media
with purpose.
Content is born from a business objective, not a trend. Every post has a hypothesis, every channel has a thesis, every plan has a weekly read.
Full account management: editorial planning, production (photo, video, motion), publishing, community and a monthly report that drives decisions.
01 · What we solve
Your Instagram keeps chasing trends and delivering little.
An agency that sells social media as "12 posts + 4 reels per month" delivers generic content. End of the quarter: thousands of views, zero deals. At Koko, every channel has a thesis and every post has a hypothesis.
Trend-driven
Every video copies what's blowing up. The brand loses differentiation, the profile becomes just another one in the feed.
Dead community
Unanswered DMs, comments with no conversation. Followers engage once and disappear on the next post.
Reports that say nothing
20-page PDF with pretty charts and no conclusion. Nobody reads it, nobody applies it.
02 · Methodology
How we run content.
Starts with the business briefing. Each account has a quarterly plan, weekly production rituals and data reads to adjust direction.
Business briefing
Offer, audience, channels, funnel, sales cycle. Without it, content becomes art for art's sake.
Quarterly planning
Content pillars, objectives per pillar, target metric. Main campaigns on the calendar.
Editorial calendar
Content by format (reels, static, carousel), by stage (top, middle, bottom), by pillar. Pieces approved in advance.
In-house production
Copy, design, motion, video. In-house studio in Vancouver and remote production team. No outsourcing.
Community management
DMs, comments, interactive stories. Response SLA agreed at briefing. Sentiment tracking.
Reports with action
Monthly, with 3 to 5 actionable conclusions. What to keep, what to drop, what to test. Lean PDF, not a pretty dashboard.
03 · What you get
Practical deliverables.
- Quarterly editorial planning with pillars, campaigns and target metrics
- Full content production · copy, photo, video, reels, motion, carousel
- Strategic reels · structured with the Koko script (creative process and 6 scenes)
- Publishing and scheduling · Meta Business Suite and in-house tools (Kontent)
- Community management · DMs, comments, interactive stories with agreed SLA
- Influencers and creators · curation, briefing, management and ROI metrics
- Social listening · via Buzzmonitor, before, during and after campaigns or crises
- Actionable monthly report · 3 to 5 conclusions per account, not a 20-page dashboard
04 · Stack
Production and management stack.
Meta Business SuiteTikTok Business CenterLinkedIn Campaign ManagerKontent (in-house platform)Buzzmonitor (social listening)FigmaAdobe PremiereAfter EffectsCapCut ProNotionTrelloAirtableMetricoolLaterHootsuiteCanva EnterpriseRunway (motion AI)
9k+ students trained at Koko Edu
+300 brands served
Van in-house production studio
Kontent in-house platform
Who we work with
Makes sense if you…
- Already sees social media as a business channel, not just presence
- Has a product or service with a story to tell
- Needs to unite audiovisual production, strategy and community in one team
- Wants a partner that treats each channel with its own thesis
- Has a validated offer and wants to use social to amplify demand
Not for you if…
- Is looking for an "Instagram manager for $300/month" or a "12 posts + 4 reels" package
- Wants fixed monthly volume treating social as an obligation, not an investment
- Treats every channel the same (copies IG to LinkedIn, to TikTok, to Twitter)
- Has no validated offer. Social doesn't amplify what doesn't yet convince.
- Expects organic virality from zero in 30 days
Case studies
Brands that trusted us.
★ Featured · Campaign · Launch
Consumer Brand
Launch of the new line
Education network · Youth audience
Education Network
Multiunit integrated social operation
Premium retail · Baby products
Premium Grocery
30+ stores · premium retail social
Social + OOH
Transit Card & Celebrity
1.21M reach
06 · Frequently asked questions
Questions that usually come up.
Who is this service for?
A brand with a validated offer and a running sales operation, that wants to use social as a serious relationship and demand-gen channel. We serve education networks to premium retail, pharma, franchise and national branded content campaigns.
How much content per month?
We don't work with "X posts/month" as a metric. We work with the quarter's objective. If hitting that objective requires 3 reels per week and 2 carousels, that's what we deliver. If less, we deliver less. Volume is not synonymous with results.
Do you produce video and photo?
Yes. In-house studio in Vancouver and an internal audiovisual team. We do everything from a 15s iPhone reel to a campaign with art direction and casting. Clients follow the shoot in person or remotely.
What about TikTok and LinkedIn?
We serve all of them. The thesis changes (publishing pace, density, aesthetics), but the framework is the same: pillar, objective, hypothesis. We have case studies on organic TikTok and B2B LinkedIn beyond Meta.
Do you manage a personal CEO or founder profile?
Yes. We call it Personal Branding and it's a separate scope. Focus on thought leadership and personal positioning communication. Common in B2B, education and funds.
How long until we see results?
A content repositioning starts to show qualitative change in 30 to 60 days. Impact on business metrics (qualified leads, sales conversations) appears in 90 to 120 days, depending on the sales cycle.
Is your social content or an asset?
If you're tired of pretty views with no sales impact, it's worth a 30-minute chat.