Deep analysis on marketing, performance, applied technology, and the brands that choose to think first. Written by people who run an agency every day.
Most recent Learn how to read the Reels retention graph and understand why your video performed well or not. 6 drop-off patterns explained with practical diagnosis and fixes.
Read full article →The Journal is Koko's open notebook. We publish deep analysis on what is shifting in digital marketing, performance, branding, and applied technology, always drawing from what the agency runs day to day with over 300 brands. No generic listicles, no recycled AI slop.
Topics revolve around what matters to people running a business: social media with a thesis, paid media that becomes revenue, branding as a decision system, AI applied in real operations, and a critical read on what the market is buying and what is selling smoke. Mostly authored by Murilo Souza (founder and martech specialist), with contributions from Hector Muniz (partner, education) and the agency team.
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AI-powered CRMs are outperforming legacy platforms like Salesforce and HubSpot for B2B companies. Learn why custom solutions deliver 3x more lead conversion and how to make the transition.
Should your B2B company build custom software or buy off-the-shelf? We break down the real costs, timelines, and ROI of each approach for North American companies in 2026.
Generative Engine Optimization (GEO) is the new frontier of search. Learn how to optimize your content so AI tools like ChatGPT, Perplexity, and Google AI cite and recommend your brand.
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