Spending a lot, selling little
Leads come in, but don't turn into sales. Or they do and margin disappears. Marketing and sales live in different buildings.
02 / 06 · Service
Performance
that becomes revenue.
We track every media dollar from click to conversion. The focus is financial outcome: CAC, LTV and margin. Vanity metrics stay out of the report.
Google Ads, Meta Ads and LinkedIn Ads with multi-channel tracking, real-time dashboards and continuous optimization on top of clean data.
01 · What we solve
If your ads are burning money, the problem is rarely the ads.
On most accounts we inherit, the leak isn't in the campaign. It's in the structure behind it. Without decent tracking, the algorithm optimizes for the wrong target. Without attribution, you decide on gut feel. Without a commercial diagnostic, you invest in channels that will never close a sale.
Broken tracking
iOS, Safari, AdBlocks, privacy laws. Pixel lost 40% of the data, duplicated conversions, no CAPI.
Confusing dashboards
You open Google Analytics, Meta Ads Manager and a spreadsheet. Three different numbers for the same sale.
Black-box agency
You pay, they "manage," you don't understand what's happening. The monthly report is a pretty PDF with nothing actionable.
02 · Methodology
How we run media.
Every project starts with a commercial diagnostic. Pixel comes later. And before any campaign runs, tracking and attribution must be clean.
Commercial diagnostic
Map the funnel, ticket size, sales cycle and margin. Target CAC and target LTV defined before any campaign goes live.
Tracking structure
Server-side GTM, Meta CAPI, Google Enhanced Conversions, standardized UTMs. Leaks close before the budget opens.
Media plan
Channel map by funnel stage, budget per test, clear hypotheses for each campaign.
Creatives that sell
In-house copy, video and photo production testing angles systematically. Weekly rotation.
Management and optimization
Daily reads, weekly realignment, monthly replanning. No autopilot.
Dashboards and attribution
Custom Looker or Metabase, unifying Meta, Google and your CRM. Multi-touch attribution, not just last-click.
03 · What you get
Practical deliverables.
- Google Ads management · Search, Performance Max, Display, YouTube and Shopping
- Meta Ads · Instagram, Facebook, WhatsApp with CAPI and Advanced Events
- LinkedIn Ads B2B · ABM, Matched Audiences, native Lead Gen Forms
- TikTok Ads · for brands with a visual offer and direct approach
- Server-side tracking · GTM-S, CAPI, Consent Mode v2
- Custom dashboards · Looker, Metabase or Data Studio branded to your identity
- Weekly and monthly reports · Not a pretty PDF. Decisions on top of data.
- CRO consulting · LP and checkout analysis to squeeze conversion from what already runs
04 · Stack
Stack we master.
Google AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsGoogle Tag ManagerGTM Server-SideConversions API (Meta)Enhanced Conversions (Google)Looker StudioMetabaseSupabaseGoogle Analytics 4HotjarMicrosoft ClarityGoogle OptimizeTriple Whale (e-commerce)HubSpotSalesforcePipedriveStape (GTM hosting)SegmentRudderstack
10+ years in the market
+300 brands served
6+ verticals with case studies
24/7 real-time dashboards
Who we work with
Makes sense if you…
- Has already validated the offer and needs to scale media with predictability
- Has a mature sales operation and feels a gap in growth
- Wants to know exactly where every dollar goes: CAC, LTV, margin
- Is willing to invest in structure before "hitting play" on campaigns
- Treats performance as a revenue engine, not a seasonal campaign
Not for you if…
- Is still validating the offer or searching for product-market fit
- Is looking for the "cheapest agency on the market" or percentage-of-media fees (the incentive is wrong)
- Wants to invest $100 to $500/month just to test. At that stage, tools + DIY work better
- Expects results in 15 days with no prior diagnostic
- Won't open CRM, ERP or commercial data to build real attribution
Case studies
Brands that trusted us.
★ Featured · Education · Performance
Online Course
6.25× average ROAS
Events · Health Fair
Health Event
75k attendees · all-time record
Pharma · Omnichannel
Pharma · Omnichannel
$6M direct attributed revenue
Events · Performance
Consumer Event
Tracking advanced end-to-end
06 · Frequently asked questions
Questions that usually come up.
What kind of client is the best fit?
Companies at a scaling stage. Validated offer, working sales operation, consistent (non-promotional) media budget. We serve pharma to education, B2B SaaS, events and e-commerce. The more mature the operation, the more leverage on results.
How long until we see results?
Depends on the stage. If you already have a validated offer and known target CAC, the first 30 to 45 days show traction. New product or new channel: the full learning cycle takes 60 to 90 days before a scale-up decision.
Do you work on a fixed fee or percentage?
Fixed monthly fee + performance bonus tied to an agreed goal (CAC, ROAS or revenue). Percentage of media incentivizes the agency to spend more. That doesn't align with your interest. Investment is customized by scope.
Do you take over existing accounts?
Yes. We start with a free audit to map where money is leaking: tracking, targeting, creative, budget. If it makes sense, we migrate gradually so we don't break what's already working.
Do you serve B2B, e-commerce, SaaS, services?
All of them. The approach changes, but the base is the same: commercial diagnostic, clean tracking, media with hypotheses. Our case studies cover pharma, events, SaaS, franchise, retail and education.
Do you serve clients outside Canada?
Yes. We have an office in New Westminster, Canada and operate campaigns in English. Accounts in USD and CAD handled with appropriate tax planning.
Ready to trade guesswork for data?
The first conversation is a 30-minute diagnostic. No formal proposal that day.