Skills on the way.
Short playbooks (5-15 min read) to master a specific marketing skill. Not a book, not a course, just the minimum you need to execute.
Strategy
- How to run a commercial diagnosis in 1 hour
- From brief to content tree in 3 steps
- KPIs that matter (and the ones that distract)
Creative
- 7 reels hooks that actually work
- Feed copy: the PASTOR framework adapted for B2B
- Storyboarding in 10 minutes
Performance
- Full tracking setup with UTMs
- Meta Ads: the winning campaign structure in 2026
- Enhanced Conversions on Google Ads
AI
- Briefing prompts with Claude
- Report automation with ChatGPT
- GEO: how to get cited by ChatGPT and Google AI