Social Media · PDF · PDF
Reels Script
The template Koko uses to structure reels for clients. It comes with the creative process we apply before shooting, plus a 6-scene script worksheet for you to fill in.
What's inside
- Creative process in 4 blocks · Context and experience, feeling and interest, how to describe the scene, filters and effects.
- 6-scene script worksheet · For each scene: description, spoken copy, on-screen text, and setting.
- Script sheet · Video name, reference, music/audio, materials, setting, estimated time, version, and writer.
- Format tips · 15s is the sweet spot, filters and effects don't hurt reach, audio is the main driver to go viral.
Who it's for
Agency social media pros, in-house social media leads, content creators, brand managers. Works whether you shoot solo or direct a video team.