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Koko's Briefing Meeting
The complete briefing that Koko applies in a project kickoff meeting. Eight sections to extract everything that matters before designing strategy: product, pain, goals, audience, competition, what works, what doesn't.
What's inside
- 1. Background in 5 layers · Product, pain, promise, proof, and purchase.
- 2. Challenge with formula ·
[business problem] because [customer behavior/belief]. - 3. Quantified goals · Objective with a number, desired action, KPIs (leads, clicks, ROAS, etc.) and beliefs we want to spark.
- 4. Audience in 4 dimensions · Demographics, behaviors, where they are online, and 5 awareness stages (unaware → most aware).
- 5. Competition and market · Alternatives, competitors' advantages, positioning, trends, differentiation, and the "enemy" with a formula: "the persona wants X, but can't because [enemy]."
- 6. Current marketing · What's working and what isn't.
- 7. Practice · Timeline, available resources, legal considerations, budget, non-negotiables, and media preferences.
- 8. Materials to request · Tone guidelines, visuals, links to previous campaigns, pitch decks, interviews, and testimonials.
Who it's for
Social media pros onboarding a new client, agencies in kickoff, freelancers looking to professionalize acquisition, founders preparing a brief to hire an agency. Built for people who take strategy seriously.