Operations · PDF · PDF
Content Process
How Koko organizes content production across hundreds of brands without it turning into chaos. Translates the marketing plan into content that engages, with defined roles and an end-of-cycle audit.
What's inside
- Content objectives · Conversion (downloads, sales, pricing questions), reach (pageviews, video views, impressions), and engagement (comments, shares).
- Goals aligned to the business · If your content aims at awareness but the goal is leads, you won't hit it. The tool forces alignment.
- 8-stage workflow · Brief → Research → Copy → Copy approval → Design → Design approval → Scheduling → Interaction and promotion.
- Reverse timeline · Real example: post goes live Tuesday, when to approve the idea, do the design, write the caption? A full countdown so nobody gets steamrolled.
- 11 detailed tasks · Topic definition, synopsis, draft, approval, visual creation, final approval, scheduling, interaction, and promotion.
- Roles per stage · Who does what. If you're a team of one, skip this part.
- Post-cycle audit · The most forgotten block: note delays, dependency bottlenecks, how revisions affected the process, and tasks without a clear owner.
Who it's for
Social media managers with 3+ channels to run, content heads at agencies, in-house marketing teams scaling production. Gets the process out of chat threads and into a repeatable order.