The Koko JournalWeekly takes on marketing, performance, applied technology and the brands that choose to think first.https://kokoagency.ca/enThe retention graph explains why your Reel popped off (or flopped)https://kokoagency.ca/blog/instagram-reels-retention-graph/https://kokoagency.ca/blog/instagram-reels-retention-graph/Learn how to read the Reels retention graph and understand why your video performed well or not. 6 drop-off patterns explained with practical diagnosis and fixes.Mon, 20 Apr 2026 00:00:00 GMTSocial MediaMurilo SouzaHow AI Is Replacing Traditional CRMs for B2B Companies in 2026https://kokoagency.ca/blog/ai-replacing-traditional-crms/https://kokoagency.ca/blog/ai-replacing-traditional-crms/AI-powered CRMs are outperforming legacy platforms like Salesforce and HubSpot for B2B companies. Learn why custom solutions deliver 3x more lead conversion and how to make the transition.Tue, 10 Mar 2026 00:00:00 GMTAI & TechnologyMurilo SouzaCustom Software vs. Off-the-Shelf: What B2B Companies Need to Knowhttps://kokoagency.ca/blog/custom-vs-off-the-shelf-software/https://kokoagency.ca/blog/custom-vs-off-the-shelf-software/Should your B2B company build custom software or buy off-the-shelf? We break down the real costs, timelines, and ROI of each approach for North American companies in 2026.Sun, 08 Mar 2026 00:00:00 GMTAI & TechnologyMurilo SouzaGEO: How to Get Your Brand Cited by ChatGPT and Google AI in 2026https://kokoagency.ca/blog/generative-engine-optimization/https://kokoagency.ca/blog/generative-engine-optimization/Generative Engine Optimization (GEO) is the new frontier of search. Learn how to optimize your content so AI tools like ChatGPT, Perplexity, and Google AI cite and recommend your brand.Thu, 05 Mar 2026 00:00:00 GMTStrategyMurilo Souza