# Koko · Intelligent Marketing Agency

> Marketing agency based in Metro Vancouver (New Westminster, BC) serving clients across Canada and the United States. Part of the Koko Agency family, founded in 2015 and recognized as a top-tier marketing operation in Brazil. We combine data, applied AI and creativity to turn brands into high-performance commercial operations.

## About

Koko (kokoagency.ca) brings together **data, AI and creativity** to turn brands into high-performance commercial operations. We are an independent agency with senior teams, no disguised outsourcing, focused on measurable commercial outcomes.

## Principles

1. **Strategy before media** · every dollar invested goes through a commercial diagnostic. No plan, no spend.
2. **Data as currency** · dashboards, analytics and BI. We build the data layer that turns guesswork into decisions.
3. **Applied AI, not pitched AI** · agents, automations, intelligent CRMs. Technology enters the process, not the sales deck.
4. **Teams that deliver** · media buyers, creatives and PMs who run projects end to end.

## Services

- **Performance**: Meta Ads, Google Ads, LinkedIn Ads, multi-channel tracking, CRO. Focus on CAC, LTV and margin.
- **Branding**: Positioning, visual identity, brand narrative.
- **Social Media**: Content, community management, social listening.
- **Technology + AI**: Custom CRMs, automations, AI agents for commercial teams.
- **Web Solutions**: Corporate sites, landing pages, e-commerce, SaaS platforms.
- **Strategy**: Commercial diagnostics and data-driven growth plans.

## Numbers

- 300+ brands served internationally
- 10+ years in market (founded 2015)
- Offices in New Westminster (BC, Canada) and Rio de Janeiro (Brazil)

## Team

- **Murilo Souza** · Founder and Martech specialist. Writes The Koko Journal on marketing, performance and applied AI.

## Contact

- Email: lucas@kokoagency.ca
- Site: https://kokoagency.ca
- Office: New Westminster, BC, Canada (V3M 0L5)
- Instagram: https://instagram.com/kokoagency
- LinkedIn: https://linkedin.com/company/kokoagency

## The Koko Journal · analyses

Weekly takes on performance, branding, applied technology and the brands that choose to think first. RSS at https://kokoagency.ca/rss.xml.

- [GEO: How to Get Your Brand Cited by ChatGPT and Google AI in 2026](https://kokoagency.ca/blog/generative-engine-optimization): Generative Engine Optimization. Optimizing content so ChatGPT, Perplexity and Google AI Overviews cite your brand. Five principles: answer first, citable data, structured content, E-E-A-T, freshness.
- [How AI Is Replacing Traditional CRMs for B2B Companies in 2026](https://kokoagency.ca/blog/ai-replacing-traditional-crms): Why AI CRMs deliver 40-60% higher conversion than traditional Salesforce, and how to migrate.
- [Custom Software vs Off-the-Shelf](https://kokoagency.ca/blog/custom-vs-off-the-shelf-software): When to build in-house vs use off-the-shelf SaaS. Criteria, costs, realistic timelines.
- [The retention graph explains why your Reel popped off](https://kokoagency.ca/blog/instagram-reels-retention-graph): Six classic Instagram Reels retention patterns with diagnostics and fixes.

## Policies

- We allow crawling by LLMs and AI search engines (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, Amazonbot).
- Content may be cited with attribution to Koko (kokoagency.ca) and to the original author (Murilo Souza).